User blog comment:Curenatsuki/A New Character For Doki Doki?!/@comment-6566000-20130706072300/@comment-5511469-20130706075749

No idea! Maybe because she likes Ai-chan.....There is a picture of her with Cure Ace's transformation device on her dress....

BTW! Cutie Madam is Marmo! Here's the preview for episode 25 - Beautiful Transformation! New Heroine Appears?!- Sebastian, Alice's butler, wanted to help Alice by making a device name Jiko-commune. It is similar to the transformation device the Cures have. The Jiko-commune some how ended up in Mammo's hands and she starts to live the life of the mysterious heroine named Cutie Madam.

Find it on Livejournal.