Kage Ichiro

"Eh!"— Ichiro Kage

Ichiro Kage (一郎影) is the protagonist of Prism Pretty Cure!. He is a 13 year old boy, who is a energetic and confined person. His alter ego is his real form as Prince Ichiro (プリンス一郎 Purinsu Ichirō), despite having the same name it makes a difference when you add the Prince. His common catchphrase is "Eh!" (えっ！E~tsu!) mostly because of his ability to attract odd situations. Although being the son's enemy he was openly welcomed to Aiko's home. His Jewel Heart is the Grey Spinal.

Even though Ichiro is Vincent Kage's son, who is 17, he was not born with a mother. Instead people of the Light and Shadow Kingdom are born from Jewels.

Appearance
In his civilian form, Ichiro has super dark brown hair commonly mistaken for black and with bangs that slightly hang over his eyes. He has dull red eyes, due to being from the Shadow Kingdom. His casual outfit consist of a grey long sleeve shirt, a long red scarf used incase he encounters a General, dark blue shorts, and red sneakers.

As Prince Ichiro Kage, his hair style stays the same but the colour changes into pure black. The colour of his eyes become a brighter shade of red. He wears a black shirt, a white and grey blazer, black pants, and boots. On his right side hangs his sword.

Personality
Ichiro is a first year at Yusei Middle School, later on gaining the school's titled 'PERFECT' along with Aiko. He is a attentive and confined person who excels at sports and studies. He gets really popular at school, with some secret admirers, and haters. Seeing that he has a very good relationship with Aiko, who is a idol to everyone especially the guys. He is more talkative to himself and often daydreams. When people need help he tends to respond in a weird way, usually asking for the pink cure's help. Ichiro is extremely tense and gets flustered a lot.

He is a preserving, energetic, naive, keen, and friendly person, that tends to bring up his past in depressing ways. Although he is the Prince of the Shadow Kingdom, he never liked seeing people suffer in hatred and gained a sense of opposing his father but could not do so.

Meeting a Cure
One day, Ichiro plans to escape his castle and flee to the human world. At night, Ichiro jumps through 'The Mirror' leaving a guard who caught on to his escape. He lands on top of a bush changing to his civilian form, wondering around Kira Town. Two blocks away from where he previously arrived, he spots Aiko running past him with the fairies hiding in her school bag. With curiosity he follows her, but is left behind after the school gates close.

After waiting for hours, Aiko finally comes out and stops by the park talking to the Jewel Carriers. He sneaks up behind a nearby tree trying to listen in to their conversation. But out of know where a Kurayami appears and aims at Aiko. Ichiro jumps out and pushes her out of the way, he gets attacked and falls, unable to move. The General, Miseria, orders the Kurayami to grab him, he struggles but turns unconscious.

He later wakes up at Aiko's house flustered about the situation. Seeing that he was in a tight spot Aiko offers him to stay. Ichiro refused at first but was convinced by Cake.

Relationships

 * Vincent Kage / Shadow King: Ichiro's father who is made the Light Kingdom fall into darkness. In the past his father acted a bit differently, not totally evil and ruthless. Ichiro doesn't totally hate his father but is mad about how he tried to annihilate the Jewel Carriers, and take away Dolore.
 * Dolore: Was Ichiro's butler/servant back in the Shadow Kingdom. Ichiro denied the fact Dolore was his servant and instead named him a friend. They played and did stuff a lot together, as Dolore showed more expression.
 * Aiko Yukino: Ichiro's first human friend and is living with her. He is more attached to Aiko since arriving at earth. They are very close friends usually seen together everywhere they go. Ichiro is always asking Aiko for advice when dealing with people.
 * Jewel Carriers: Ichiro's childhood friends that he played with in the past. He hasn't seen them since Ichiro's father attacked them.
 * Haruko Suzuki: A girl who is very competitive and suspicious of Ichiro. She is not really okay with him living with Aiko, becoming jealous. While Ichiro is sort of tense when she is around, but they become friends.
 * Aoi Kawasaki: Aoi, who heard about Ichiro meets him, when he and Aiko volunteer to help the student council. Ichiro thinks of Aoi as a identical twin to her fairy, Wave. She is very strict with Ichiro but they are great friends.
 * Ren Akanishi: A girl who is constantly pranking Ichiro, secretly because of her fairy partner Lu. But even though Ren pranks him often they become good friends at times. They do go in rival mode when playing games.

Prince Ichiro
Prince Ichiro (プリンス一郎 Purinsu Ichirō) is the real alter Shadow Kingdom ego of Ichiro Kage. Prince Ichiro has the power to shadows but also has others powers such as teleportation, flying, strength, mind communication, and is able to move things without touching them. His special weapon is the shadow sword, passed down to him by his father.

Etymology
Ichiro (一郎): The meaning of Ichiro  is "first son".

Kage (影): Kage means "shadow" in Japanese.

Trivia

 * Ichiro is the second male character to know the Pretty Cure secrets.
 * Ichiro is the first male main character in a Pretty Cure series.