Kage Ichiro

Ichiro Kage (一郎影) is the protagonist of Prism Pretty Cure!. He is a 13 year old boy, who is a energetic and confined person. His alter ego is his real form as Prince Ichiro Kage (プリンス一郎影), despite having the same name it makes a difference when you add the Prince. His common catchphrase is "Eh!" (えっ！E~tsu!) mostly because of his ability to attract odd situations. Although being the son's enemy he was openly welcomed to Yukino's home.

Even though Ichiro is Vincent Kage's son, who is 17, he was not born with a mother. Instead people of the Light and Shadow Kingdom are born from Jewels.

Appearance
In his civilian form, Ichiro has super dark brown hair commonly mistaken for black and with bangs that slightly cover his right eye. He has dull red eyes, due to being from the Shadow Kingdom. His casual outfit consist of a grey long sleeve shirt, a red scarf used incase he encounters a General, dark blue shorts, and red sneakers.

As Prince Ichiro Kage, his hair style stays the same but the colour changes into pure black. The colour of his eyes become a brighter shade of red. He wears a black ruffled shirt, a white and grey blazer with cuffs on the shoulders that connect to his long cape, black pants, and boots. On his right side hangs his sword.

Personality
Ichiro is a first year at Yusei Middle School, later on gaining the school's titled 'PERFECT' along with Yukino. He is a attentive and confined person who excels at sports and studies. He gets really popular at school, with some secret admirers, and haters. Seeing that he has a very good relationship with Yukino, who is a idol to everyone especially the guys. He is more talkative to himself and often daydreams. When people need help he tends to respond in a weird way, usually asking for the pink cure's help. Ichiro is extremely tense and gets flustered a lot.

He is a preserving, energetic, naive, keen, and friendly person, that tends to bring up his past in depressing ways. Although he is the Prince of the Shadow Kingdom, he never liked seeing people suffer in hatred and gained a sense of opposing his father but could not do so.

Meeting a Cure
One day, Ichiro plans to escape his castle and flee to the human world. At night, Ichiro jumps through 'The Mirror' leaving a guard who caught on to his escape. He lands on top of a bush changing to his civilian form, wondering around Kira Town. Two blocks away from where he previously arrived, he spots Yukino running past him with the fairies hiding in her school bag. With curiosity he follows her and is left behind after the school gates close.

After waiting for hours, Yukino finally comes out and stops by the park talking to the Jewel Carriers. He sneaks up behind a nearby tree trying to listen in to their conversation. But out of know where a Kurayami appears and aims at Yukino. Ichiro jumps out and pushes her out of the way, he gets attacked and falls unable to move. The General, Miseria, orders the Kurayami to grab him, he struggles but turns unconscious.

He later wakes up at Yukino's house flustered about the situation. Seeing that he was in a tight spot Yukino offers him to stay. Ichiro refused at first but was convinced by Cake.

Relationships

 * Vincent Kage / Shadow King: Ichiro's father who is made the Light Kingdom fall into darkness. In the past his father was acted a bit differently, not totally evil and ruthless. Ichiro doesn't totally hate his father but is made about how he tried to anilelate the Jewel Carriers, and take away Dolore.
 * Dolore: Was Ichiro's butler / servent back in the Shadow Kingdom. Ichiro denied the fact Dolore was his servent and instead named him a friend. They played and did stuff a lot together, as Dolore showed more expression.
 * Yukino Aiko: Ichiro's first human friend and is living with her. He is more attached to Yukino since arriving at earth. They are very close friends usually seen together everywhere they go. Ichiro is always asking Yukino for advice when dealing with people.
 * Jewel Carriers / Fairys: Ichiro's childhood friends that he played with in the past. He hasn't seen them since.
 * Suzuki Haruko: A girl who is very competitive and suspicious of Ichiro. She is not really okay with him living with Yukino, becoming jealous. While Ichiro is sort of tense when she is around, but they become friends.
 * Aoi Kawasaki: Aoi, who idolizes Ichiro meets him, when he and Yukino volenter to help the student council. Ichiro thinks of Aoi as a identical twin to her fairy, Wave, and is quite tense around her. She is very strict with Ichiro but they reached a common agreement and become friends.
 * Ren Hamada: A girl who is constantly pranking Ichiro, because of her fairy partner Lu. But even though Ren pranks him often they become good friends at time. They do go in rival mode too when playing games.

Prince Ichiro Kage
Prince Ichiro Kage (プリンス一郎影Purinsu) Ichirō Kage) is the real alter Shadow Kingdom ego of Ichiro Kage. Prince Ichiro has the power to shadows but also has others powers such as teleportation, flying, strength, mind communication, and is able to move things without touching them. His special weapon is the shadow sword, passed down to him by his father.

Etymology
Ichiro (一郎): The meaning of Ichiro  is "first son".

Kage (影): Kage means "shadow" in Japanese.