Pretty Cure! Lovely Power, Make Up!

'''Pretty Cure! Lovely Power, Make Up!''' is the official transformation phrase used by Amaimomo in Sailor Suit Pretty Cure. To activate the transformation, Amaimomo needs her Transformation Power Pen.

Pretty Cure and Mascot
Cure Lovely—Dusk

List of First Appearances
Cure Lovely—?

Cure Lovely and Moonbeam—?

Cure Lovely, Timber, Flare, River, and Moonbeam—?

When in School Uniform
Momo takes out her Transformation Power Pen. It sparkles while she's holding it. When in her school uniform, she holds out the pen and says '''"Pretty Cure! Lovely Power...!" Then she makes a circular motion with her arm while still holding the pen and shouts "Make Up!"''' She puts the pen on her chest--it disappears--and her clothes are removed. Then her top appears, she then crosses her arms in a "X" shape and her gloves and sleeves appear. Her skirt appears, then her socks and shoes also appear. Her hair gets longer and her white hair ribbon turns into a red bow. Then her choker and earrings appear. Her mask then appears. Then Cure Lovely proceeds to introduce herself.

When not in School Uniform
Momo takes out her Transformation Power Pen. Then she holds it straight out in the air. It sparkles while she's holding it. When not in her school uniform, she holds the pen out and says '''"Pretty Cure! Lovely Power, Make Up!" '''The star symbol on the pen glows and spirals out. She holds the pen in the air as a long banner of yellow stars are emitted from the pen and slowly forms a spiral around her body. Then she swirls around and gives a wink to the audience, stopping in mid-twirl, then she jumps back and a golden heart shape appears on the ground. The spiral of stars then sink into the ground, and the stars and a bright yellow light rush upwards covering her body. The light disappears and her clothes appear as she spins upwards.